In Perspective: Are you relevant?
For example, posting a job listing online at a site like Craigslist, Monster or CareerBuilder is not reaching the best candidates any more. Potential employees are being found through social media, which has become the more relevant medium for job hunting and networking. Sites like Facebook, LinkedIn and others are where headhunters and other human resource departments are going to find the best relevant candidates.
One participant in that workshop shared how he often watches the employees at his local McDonald’s to see if they have some of the skills and qualities he’s looking for, such as a good attitude, is friendly with customers and co-workers, resolves conflicts, etc. Employers can train people to do the menial and technical aspects of a job, but attitude and a willingness to learn are key traits potential candidates have that set them apart. This participant encouraged other retailers to not be afraid to step outside of the box in hiring potential candidates and he reminded them to be open when meeting people. They just might be your next employee.
So, watch for the topic of relevance to be key in 2013. This concept could be a huge driver in what makes one retailer stand out from another.