In Perspective: Ag’s optimism bias
Agriculture has a huge hurdle to overcome in the next 50 years. The world’s burgeoning population could seem daunting to many as resources become more scarce, arable land dwindles and political pressures tighten restrictions on how to grow crops. However, agriculture will maintain its optimism because it needs it to continue pushing forward. Agriculture does not have the luxury of becoming pessimistic because lives are at stake. There are always hungry mouths to feed and the agriculture industry knows this and understands the urgency with which technology is needed to keep up. Agriculture’s optimism is crucial to our species’ survival.
Farmers need to be encouraged in the face of mounting pressure, sustained during difficult times and supported with the tools and technology they need to be the most successful. Ag retailers and consultants are in a prime position to help farmers turn their optimism into a reality. All of our lives depend on farmers’ optimism.
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