Top 10 New Products of 2012 Selected
The sixth annual AgProfessional Editors’ Choice New Product of the Year Award winners are probably the most diverse group of products ever selected. The job of comparing one new product to the next in determining which ones land on the Top 10 list seems to get harder each year.
We believe these 10 represent the best and most innovative products introduced for 2012 crop production or introduced in preparation for the 2013 growing season. The products are ones AgProfessional’s main audience—agricultural retailers, crop consultants and farm managers—likely can use in their operations, sell to customers or recommend to clients.
We do not solicit entries for the list of Top 10 but look back over the year’s worth of product announcements to initiate our selection. Our research of announced new products starts with the information provided to the editorial staff of AgProfessional by companies or their public relations agencies and is followed up with web-based searches. We feel we have again selected innovative products that deserve the highest recognition as 2012 New Products of the Year.
What makes the process the most interesting is trying to sort relatively small product upgrades from truly innovative new products. We are not concerned about whether the product will or has been a financial success but only that it was introduced, on a more or less full-scale basis, between November 2011 and November 2012.
In general, the winning products generated excitement in the industry because there was extensive publicity conducted about them. The companies showed excitement about introducing a revolutionary product or major upgrade and specifically targeted the audience of AgProfessional. The judging was done by Richard Keller, editor, and Colleen Scherer, managing editor.
With only a couple exceptions, the products were announced on AgProfessional’s website—www.AgProfessional.com—during the year in the new product section. They were also mentioned in either “AgProfessional Weekly” or Dealer Update,” our weekly e-newsletters.
Experience shows us that those companies with products named to the Top 10 list value being an Editors’ Choice New Product of the Year Award winner. But history also shows us companies appreciate winning the next step in the award process where a product will be named Readers’ Choice Top New Product of 2012.
See the separate short description of how to vote one of the 10 products as the Readers’ Choice award winner. In the most condensed explanation, voting is a simple process of going to www.AgProfessional.com and placing a vote for your favorite.
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